Anne Marie Stephenson Multifamily Training Speaking Consulting : Training

On-Site Team Analysis / Development / Training

Can your teams...

Deliver over three hundred deposits per year . . . in a concession-driven market?
Outperform their comps . . . even in a concession-driven market?
Lease up a brand new community leased to outperform their budget projections in record time . . . even in a concession-driven market?
Deliver an average of eight deposits per week . . .even in a recession?
Become the most advanced in the knowledge of their - and surrounding - communities, their product, their technology, and their leasing/marketing techniques?

Yes They Can!

From one-on-one training, group training, marketing analysis training, resident retention training, outreach marketing training, and proven marketing strategy training, Anne Marie can light the way for your teams to be the Best-Of-The-Best!

Some of the areas we cover include:

Mystery Shops:
The best way to effectively measure your training is to properly define your “starting point”. The best way to do this is to have your team shopped and I truly believe this is one of the most beneficial on-going training tools. It also helps keep them on their toes!
Phone Calls:
Another great training tool is marketing tracking software that enables you track your incoming phone calls by marketing source, record phone calls so that you can see how effective your leasing teams are and quickly pinpoint and correct any weak points, as well as have access to a multitude of automatically generated reports with on-line access.
Internet Leads:
As the internet is one of the top producing lead generators, this should be at the top of the training list with your leasing teams. Today’s consumer wants as much info as possible, and they want it NOW! You can’t afford to lose a customer because your leasing teams didn’t respond quick enough or with the best information to help a customer decide to rent with your community today!
Tours:
Just Three Words for this item: Practice Makes Perfect! We can work one-on-one with your new leasing consultant or even your leasing veterans by taking them through our “Leasing Boot Camp”. Once they’ve completed their “Leasing Boot Camp” training, we will work with them at their “home” community and go through the techniques that they’ve learned and help them apply those same techniques to their own community’s different layouts. This gives us the ability to most effectively teach your leasing teams how to:
- Sell an apartment with a feature/benefit strategy that is based on the actual space they are showing, rather than just “going through the motions” or worse yet, leaving the prospect to “go it alone”.
- Effectively overcome objections based on individual apartment living space.
- Utilize effective closing techniques that they can use throughout their presentation.
- Work with some of the many “personality types” that they will come in contact with and utilize different sales approaches geared towards each to effectively capture a lease.
Product Knowledge:
We will go through leasing workbooks with your leasing team and can help develop leasing binders to help ensure that your leasing teams are “experts” of their apartment communities as well as their surrounding communities. Knowledge is Power!
Market Studies:
We can assist your leasing teams with developing effective market studies to help them dominate their surrounding markets!
Outreach Marketing:
We can assist your leasing teams with outreach marketing – from campaign ideas, flyers, giveaway items, etc. to the actual process of reaching out to their surrounding community to make everyone a positive sales ambassador for your properties.